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Tag: market research

What If You Are Not Like Steve Jobs?

Some days back I started reading Walter Isaacson‘s “Steve Jobs” all over again. Chapter fifteen, titled “The Launch” is about the launch of the first Macintosh in 1984, and ends with the following sentences: Continue reading “What If You Are Not Like Steve Jobs?” →

Rahul Abhyankar Customer Value/JTBD, Marketing/Pricing/Positioning, Markets/Competition Leave a comment Sep 11, 2012Jan 7, 2018 4 Minutes

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