After the recent Apple keynote, a friend sent me these questions: Is the watch now a permanent part of your purchase? Buy one every 2 years to pair with your iPhone? What would have to happen for you to say - it is not worth spending $350 to have a watch on my wrist? Why … Continue reading What Job Do You Hire the Apple Watch For?
One of the participants in my course on Customer Connect & Market Research Techniques that I teach for the Institute of Product Leadership shared this great article about how products can benefit from user feedback. It is a first person account of Hyungsoo Kim, founder and CEO of eone timepieces. Kim starts off narrating how … Continue reading New Product Idea – A Watch for Blind People…Almost
This post is the first of a five part series. October 5 marked the anniversary of Steve Jobs' passing. Many people remembered him as a visionary and the uncompromising leader who scripted one the greatest turnaround acts in corporate history. And many remembered his keynotes and the mesmerizing spell cast on people, called the reality … Continue reading The Insanely Great Product Manager – Part 1: Understand Value
Some days back I started reading Walter Isaacson's "Steve Jobs" all over again. Chapter fifteen, titled "The Launch" is about the launch of the first Macintosh in 1984, and ends with the following sentences: ...neither Raskin nor Wozniak nor Sculley nor anyone else at the company could have pulled off the creation of the Macintosh. … Continue reading What If You Are Not Like Steve Jobs?