When Phil Jackson was appointed Head Coach of the Chicago Bulls, the team was far from being a championship team. Michael Jordan, however, was winning all the individual awards such as Player of the Year, Defensive Player of the Year, Scoring Title for highest points averaged per game, etc.
Jackson wanted to put in place the Triangle Offense, which would involve other Bulls players more than they had been. He had the following conversation with Jordan, which he shared on the episode of Tetragrammaton with Rick Rubin.
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