Play out this scenario. You are a product manager. A senior executive in your company has an idea about what your product needs to do. S/he has sufficient understanding of the product and the market. S/he speaks with as many customers as you do if not more. If s/he happens to be in charge of engineering and product development, they also know the technology, effort, complexity. The edict is passed down – “We need to do X. Let’s get it done.” and this generates a perfect maelstrom of activity. You are the product manager. What do you do?
Please share your thoughts in the comments. Trying out a new format for a post, but this is a real situation for many product managers.