What Job Do You Hire the Apple Watch For?

Product Management Today Best Article

After the recent Apple keynote, a friend sent me these questions:

  • Is the watch now a permanent part of your purchase? Buy one every 2 years to pair with your iPhone?
  • What would have to happen for you to say – it is not worth spending $350 to have a watch on my wrist?
  • Why buy a $350 Apple when a $100-$200 Pebble gives you the same functionality?

The question behind the question is, what is the compelling reason to buy a product. Continue reading “What Job Do You Hire the Apple Watch For?”

Your Work Sucks

That one sentence can probably encompass all the workplace related bitterness that Steve Jobs is said to have dished out to Apple employees.

At some level, I am a little bothered by the focus on Steve Jobs’ negative personality traits. It seems to shift the focus from his true legacy and his innate talents for product, strategy and marketing, among other things. Continue reading “Your Work Sucks”

The Insanely Great Product Manager – Part 3: Capture Value

After “Understanding Value” in Part 1, and “Creating Value” in Part 2, we come to the third aspect of the value journey, “Capturing Value”. When we think of capturing value, the topic of pricing comes up as important. While price is an important aspect of capturing value, it is not the only one. The price of the product allows capturing value in the economic sense.

Continue reading “The Insanely Great Product Manager – Part 3: Capture Value”

The Insanely Great Product Manager – Part 2: Create Value

In Part 1, we looked at the first step of the value journey, Understand Value. In part 2, we will look at the next step, Create Value, and the product manager’s role in this step. As we did in part 1, we will look at this in the context of one insanely great product manager, Steve Jobs, as well as some other examples. Continue reading “The Insanely Great Product Manager – Part 2: Create Value”

The Insanely Great Product Manager – Part 1: Understand Value

This post is the first of a five part series. October 5 marked the anniversary of Steve Jobs’ passing. Many people remembered him as a visionary and the uncompromising leader who scripted one the greatest turnaround acts in corporate history. And many remembered his keynotes and the mesmerizing spell cast on people, called the reality distortion field. As I was reflecting further on Steve Jobs’ contributions, it occurred to me that, more than anything, Steve was a great Product Manager. Continue reading “The Insanely Great Product Manager – Part 1: Understand Value”