After the recent Apple keynote, a friend sent me these questions:
- Is the watch now a permanent part of your purchase? Buy one every 2 years to pair with your iPhone?
- What would have to happen for you to say – it is not worth spending $350 to have a watch on my wrist?
- Why buy a $350 Apple when a $100-$200 Pebble gives you the same functionality?
The question behind the question is, what is the compelling reason to buy a product. Continue reading “What Job Do You Hire the Apple Watch For?”