Are you surprised why this question is even being asked in the first place? We have had product management in the industry for a long time now. Proctor & Gamble pioneered the concepts of brand management and market research (“Find out what the customer wants and give it to them.“). The importance of the role was further legitimized at HP and at Apple, where Steve Jobs was the uber Product Manager (“It’s not the customer’s job to know what they want. Customers do not know what they want until you give it to them.“)
With such a storied legacy of Product Management, why this question now? Continue reading “What IS Product Management, really?”
