After the recent Apple keynote, a friend sent me these questions:
The question behind the question is, what is the compelling reason to buy a product. Continue reading “What Job Do You Hire the Apple Watch For?”
There is a scene in “The Godfather”, where Rocco kills Paulie Gatto in the car and Clemenza tells Rocco, “Leave the gun, take the cannoli”. Clemenza’s wife has asked him to bring some cannoli home, but he has another task to be done. He has to finish Gatto, Vito Corleone’s driver, for treason. So the murder takes place during the cannoli errand. After Rocco kills Gatto, Clemenza instructs him to leave the gun, but to take the cannoli.
What is the significance of this line, and why am I bringing it up here in reference to the iPhone 5S? In the mob world, a murder is just part of the job, not much to be dwelled upon. Other things, like cannoli, are more important. We’ll see how this applies to the iPhone 5S. Continue reading “iPhone 5S: Leave the Gun, Take the Cannoli”
After understanding value, creating value, and capturing value, we now come to the next part of the value journey, i.e. communicating value.
A product manager has to be an effective communicator. Effective communication is timely, concise, and inspiring, yet with a lot of empathy. In the daily grind of the job, there are numerous things that pull a product manager in many different directions, yet, the opportunity to communicate with different stakeholders is always welcome. Continue reading “The Insanely Great Product Manager – Part 4: Communicate Value”
After “Understanding Value” in Part 1, and “Creating Value” in Part 2, we come to the third aspect of the value journey, “Capturing Value”. When we think of capturing value, the topic of pricing comes up as important. While price is an important aspect of capturing value, it is not the only one. The price of the product allows capturing value in the economic sense.
Continue reading “The Insanely Great Product Manager – Part 3: Capture Value”
Some days back I started reading Walter Isaacson‘s “Steve Jobs” all over again. Chapter fifteen, titled “The Launch” is about the launch of the first Macintosh in 1984, and ends with the following sentences: Continue reading “What If You Are Not Like Steve Jobs?”
On Product Leadership 