The end of the year is always a time to put things in perspective. In that spirit, here is what our customers don’t care about and what they truly care about:

Don’t care about:

  • The tool we use to manage our backlog
  • Our favorite prioritization framework
  • Whether we like or don’t like how user stories are written
  • Whether we are using AI to write user stories
  • Why there is tech debt
  • What we mean or don’t mean by MVP
  • Why we have or don’t have Product Ops
  • Whether we are or are not in a “feature factory”
  • Our OKRs
  • Whether we are sales-led or product-led
  • Whether we are or are not in founder-mode
  • Whether we are or are not the CEO of the Product
  • That we are a “certified PM”
  • If our strategy document is one or six pages long, or that we even have one

What they really care about:

  • That we truly understand their definition of success
  • That we measure our success through their success
  • That we ask them about their roadmap (yes, they have one!)
  • That we are listening and learning
  • That we understand what they actually have to do to use our product
  • That our pricing makes sense to them
  • That we are transparent when our timelines go awry
  • That we apologize when things go wrong

Hope you are having some down time before things ramp up again! Have a great start to the New Year!

What do you think? Share your thoughts on this post on LinkedIn.