Dear PM,

You naturally learn the language of engineering: architecture, dependencies, trade-offs, prioritization, technical debt, estimates, velocity. It is a vocabulary built around feasibility and constraints.

There is a whole another GTM and business world where the language changes completely.

Marketing speaks in value proposition positioning, segmentation, demand, lead generation, campaigns.

Sales speaks in customer need, objections, urgency, budget, champions, price points, deal dynamics, forecasts, pipeline, funnel, channels.

The Buyer speaks in ROI, outcomes, switching costs, risk.

Finance speaks in bookings, revenue recognition, margins, unit economics, CAC/LTV, cost centers.

Executive stakeholders speak in strategic bets, resource allocation, operating plans, adjacencies, scale.

These aren’t just different words. It’s a completely different lens through which to see the product.

When you learn these other ‘languages’, you signal that you understand how THE PRODUCT BECOMES A BUSINESS.

Speaking these languages gets you invited into the rooms where that happens.

***”Learn the language of the world you want to be a part of. When you speak that language, you signal that you belong.” ***

This is from my conversation with Michael Margolis, author of Story 10X and who works with the largest companies helping product teams and leaders construct the narratives to influence at scale.

Full conversation here:

Dear PM: What you do matters. Make it matter more by mastering GTM.

Let’s connect to talk more about how your product becomes a business.