Dear PM: What you do matters. Your devs love you when you go deep with customers. They’ll love you even more when you go deep into GTM.

We are heads down in features, user stories, sprints.

We rarely have the time to know:

How is the product actually reaching customers? How is it actually sold? What’s the story that makes it matter?

If we don’t know how your product sells, we don’t really know our product.

GTM isn’t “someone else’s job”.

Sit with marketing. Listen to sales calls. Learn the pitch. Understand pricing.

Product and GTM are two halves of product success. Great PMs bridge both.

They don’t hand off to GTM. They build with GTM.

Yes, and your devs will love you for it!

Keep going, what you do matters.